The recommended study plan in Digital Marketing and Retail Management aims to build specific knowledge in the marketing function and transversal skills in the economic-managerial field for large-scale distribution and modern retail, in an innovative perspective and permeated by new digital technologies .

The course develops a complete preparation on the fundamentals of marketing management in a global key (brand management, consumer analysis, pricing policies, sales strategies) and with great attention to the modern management of distribution channels.

Graduates can work as a brand manager, retail manager, omnichannel marketing manager, as well as in the field of strategic and marketing consultancy.

Only one course among those marked with (*)